Ascenta Launches ‘Future Has an Address’ Campaign for Akshaya Tritiya
This Akshaya Tritiya, Ascenta invites investors to move from celebration to commitment, from tradition to transformation, and from small purchases to the biggest investment in second home
14th April 2026 Mumbai: Akshaya Tritiya, is considered one of the most auspicious days in Indian tradition, signifying prosperity, new beginnings, and long-term wealth creation. Celebrated every year between April and May, traditionally, the day begins with small symbolic purchases like vehicles gold household essentials. However, it is also becoming an occasion for making more significant investments with real estate emerging as a preferred choice for long-term value and growth.
Coinciding with Akshaya Tritiya, Ascenta, a fast-growing real estate startup, announces the launch of its new festive campaign “Future has an address.” The campaign reflects the evolving mindset of today’s buyers—where festive celebrations are no longer limited to symbolic purchases but extend toward meaningful, long-term investments such as a second home.
Karan Bahl, Founder and Director, Ascenta, said: “Akshaya Tritiya has always symbolized prosperity and new beginnings. With our campaign ‘Future Has an Address, we aim to encourage buyers to look beyond traditional festive purchases and consider second homes as meaningful long-term investments.
He further added ‘’Our upcoming project, Basalt Hills in Khalapur, reflects this evolving aspiration offering a premium lifestyle amidst serene surroundings along with strong appreciation potential. Through this campaign, we aim to help customers transform festive celebrations into lasting wealth and lifestyle value.”
Adhiep Bakshi, Sales Director, Ascenta, added: “We are witnessing a notable shift in buyer behavior, with investors increasingly exploring second homes for both lifestyle benefits and long-term financial growth. Recent industry insights suggest that nearly 65% of buyers are actively considering luxury villas, while around 58% of professionals prefer homes that support work-from-home flexibility. Additionally, close to 72% of respondents are looking for second homes within close proximity to major cities, driven by the growing preference for nature-surrounded lifestyle destinations.
Through our festive giveaway across projects in Mumbai, we aim to add excitement and deliver enhanced value for customers during this auspicious period.”
About Ascenta
Ascenta is a new-age real estate company focused on developing and operating hospitality-led residential communities designed for long-term ownership and liveability. Founded by seasoned professionals with deep expertise across development, sales, and institutional operations, the company bridges the gap between real estate and hospitality through thoughtful master planning, service integration, and sustainable asset creation.
At Basalt Hills, amenities are not added—they are composed. Each space is designed to enhance everyday living, balance privacy with community, nature with design, and experience with enduring value. Video link https://www.youtube.com/shorts/7QiP0Xom8Yo
